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About AS&K Sports

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Who We Are

Among the factors critical to success in sports and life is developing the mental skills needed for success in work, competition, and managing life. At AS&K-Sports we help make this happen. We evaluate and coach athletes on a set of ten mental skills that predict success in important situations on and off the field. Athletes, parents, and coaches use the Mental Skills Assessment (MSA) results to make decisions about the athlete’s coaching and developmental needs. The MSA can also be used by scouts and coaches for player selection.

Developing the Athlete

The MSA is part of AS&K Sports’ program for the development of the athlete. AS&K Sports has developed a web-based Mental Skills Development (MSD) program that will contain instructional material, resources, information about the mental habits, access to expert coaching services and more.


Why We're Different

The Mental Part of the GameThe assessments of the mental part of the game that are available in the market today are based upon older thinking about the fixed nature of personality traits. For example, older thinking argues that motivation is a fixed trait in a person and isn’t much influenced by training.

Today’s leading researchers disagree and provide proof that motivation, and other important mental skills, are not fixed, but can be improved with training. The older beliefs have two negative consequences, (1) they discourage a person from making attempts to build, modify, or change their own mental skills and (2) they provide little guidance for coaches or parents to assist in developing better mental skills in their athlete. Considering the scientific evidence, AS&K Sports believes that the older assumptions are wrong. AS&K Sports created an integrated assessment (MSA) and development program (MSD) based upon the scientific evidence to build athletes’ mental skills for success in sports and in life.


Key Team Members

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Paul Squires, Ph.D. - President

Rob Harris, M.A. - Director of Operations

Michael Warech, Ph.D.

If the huge benefits of these few habits were put into a pill it would be declared a scientific milestone in the field of medicine.

World Renowned Psychologist, Albert Bandura - 2005



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