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AS&K’s measurement experts develop cost-effective surveys for organizations. AS&K has developed leadership/360 surveys for finance, pharmaceutical, sales, and information technology industries. We have developed customer satisfaction surveys for finance, transportation, and pharmaceutical organizations, high performance organization surveys for call centers and information technology organizations, and customized surveys for finance, pharmaceutical, sales and service, manufacturing and others.
AS&K’s workshop teaches those who create surveys for organizations how to write valid questions, write clear and accurate instructions, evaluate the effectiveness of the survey, and analyze the results. An outline of the workshop is listed below.
- Introduction to Measurement
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Item Writing for Surveys
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Measurement Principles
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Sampling Issues
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Survey fairness
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Response bias
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Response rates
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